Artificial Intelligence is called a man-made brain in which developments are continuously taking place and the functioning of the human brain is being copied. From Speech Recognition and Visual Perception to Translation, Decision Making, directing etc. it is being used extensively. But the question is what is AI in Digital Marketing and What Is the Role of AI in Digital Marketing? Actually, implementing Artificial Intelligence Tools & Techniques in various strategies of digital marketing is called AI Marketing. In AI Marketing, automated decisions are generally taken by understanding trends and analyzing data using Artificial Intelligence Technologies, on the basis of which digital marketers make their strategies. The best example of this is Keyword Research, in which we do Keyword Research using any free or paid tool and then make further strategies.
The algorithms used in Artificial Intelligence Technology process the data in such a way that the margin of error in the final prediction is completely reduced. The field of digital marketing is also not incomplete because here AI has worked from understanding the behavior of the potential customer to giving him a better experience. Let us take a look at some benefits of Artificial Intelligence.
Better Understanding of Audience
Understanding your target audience is one of the biggest benefits of AI in digital marketing. To run any business effectively, the first step is to understand your audience. By understanding the audience, I mean deeply understanding their Gender, Age, Interest, Hobbies, Geography, Financial Condition, Occupation etc. and seeing whether they search online related to your product or service. Only Artificial Machines can understand the audience so deeply and extract proper data. On the basis of this data, effective marketing campaigns are run to target the audience, which increases customer engagement and the chances of converting also increases significantly.
Targeted marketing plays a big role in growing a business from zero. The combination of Artificial Intelligence and Machine Learning has made this Targeted Marketing very effective. Before the Internet Age, any business had to resort to TV, Newspaper or Radio Ads to reach its target audience where only a select few people saw their ads and became customers. But, AI has made this task quite simple. Today it has become very easy to know who is interested in our product or service and who is not. Tech giants like Google & Facebook also store the details of their users so that they can be used during targeted marketing and the brand can easily reach its target audience.
Better Relationship with Customer and Personalization
Building a better relationship with the customer and personalization is also one of 10 benefits of artificial intelligence in healthcare. Today is the era of Personalized Marketing in which marketing is done not like marketing but like relationship building. It is as if two friends are talking to each other. This kind of personalized marketing strategy is possible only when you have all the details you need about your potential customers. With these details or data, you are able to understand their behavior and know on which digital platforms they are spending their time, what they like or dislike and what type of products or services they are interested in, etc. All these details help you build a good relationship with them and give a better customer experience.
Improved User Experience
Another Benefit of AI in Digital Marketing is the User Experience it provides. AI Marketing works to improve your user’s experience. Through this, you are able to give your potential user exactly what he wants and that too in less time. The benefit of this is that your potential user starts trusting you and starts engaging with your brand on digital platforms. This is ultimately a good signal for your business growth and you continue to generate new leads.
Fast Decision Making
An AI machine takes much less time than humans to analyze, process and predict error free outcome of any data. In such a situation, it becomes easier for digital marketers to run AI enabled campaigns based on data. Where earlier they used to create further marketing strategy after the campaign is over, now they can take decisions based on real time analytics. So, in this way Artificial Intelligence has helped in taking the Digital Marketing Industry up in many ways. I hope you have understood the benefits of Artificial Intelligence.
Conclusion – Role of AI in Digital Marketing
Artificial Intelligence is a continuously developing field which is being used in some way or the other in almost every industry. It has also contributed a lot in the Digital Marketing Industry and has made the work of Digital Marketers easier. AI has many benefits, from understanding the target customer better to giving them a good experience and effectively targeting and converting them into customers. We understood some of these benefits, Role & Applications of AI in today’s blog and talked about what impact it is going to have on the digital marketing industry in the future. I hope you have understood this blog – Role Of AI In Digital Marketing and must have got some value.